Many Karachi clothing brands start on Instagram: a drop, a story, and a flood of DMs asking for price and size. It works until orders are lost in chats, sizes run out without anyone noticing and the courier sheet is typed by hand every evening. A website is the point where the brand gets an order book.
Do I need a website if I sell well on Instagram?
If you sell a few pieces a week and enjoy handling each order personally, perhaps not yet. A website pays off when DMs take more time than design, when the same question about size and price is answered all day, or when you want to be found on Google. Instagram and the store then work together: posts bring people, the store takes the order.
What should a clothing store website have?
- Real photos of each design from several angles, on a model where possible.
- Sizes with a size guide, and stock per size, so sold-out sizes cannot be ordered.
- Collections and drops, so a new launch has its own page.
- Cash on delivery and online payment at checkout.
- Courier booking from the order, with tracking numbers sent to the customer.
- An admin for products, orders and customers that your team can use without a developer.
Shopify, WooCommerce or a custom store?
| Option | Suits | Think about |
|---|---|---|
| Shopify | A brand that wants to start quickly on a hosted platform | Monthly fees and app costs; local courier and payment apps |
| WooCommerce on WordPress | A brand that wants its own hosting and many plugins | Updates, security and speed need regular care |
| Custom store | A brand with its own order flow, drops or linked systems | Higher build effort; choose a team that will support it |
A longer comparison is in Shopify vs WordPress in Pakistan, and the wider store build is covered in ecommerce website development in Karachi.
What have you built for fashion brands?
RAAH Fits is an online store for a Karachi streetwear brand, with its own admin for products, orders and customers. Zoya Couture is an online store for a new Belgian fashion label, in Dutch, French and English, with collections, wishlist, customer accounts and checkout. Coco by Gohar is a boutique website for a women's fashion shop in Ghent, with collections, a shop with enquiry checkout and occasion guides. The last two were delivered remotely from Karachi.
How do I get my clothing brand found on Google?
Give each collection and product a written description, not just a photo. Name products the way customers search, such as fabric, cut and occasion. Keep the site fast, because heavy photo pages are the usual reason fashion sites load slowly. Our SEO services cover this after launch.
What does a clothing website cost?
It depends on the platform, the number of products and who uploads them, payment and courier connections, languages and photography. Starting prices are on our pricing page. See our web development service, then book a demo to walk through your store.
Questions people ask
Can the website take cash on delivery?
Yes. Cash on delivery is standard for clothing in Pakistan, and the store should record it so you can match courier payments later.
Can I manage drops and limited stock?
Yes. A collection can go live at a set time, and stock per size stops orders once a size is sold out.
Will my Instagram shop still work?
Yes. Products from the store can be linked from Instagram posts and stories, so both channels show the same items.
Can the store sell abroad?
It can, with currency, shipping and payment set up for those countries. Start with Pakistan if most of your customers are here.
