A shopper in a market can pick the shirt up, check the stitching, ask the price and ask whether it can be exchanged. Online, your product page has to do all of that without a salesman. When it leaves a question unanswered, the customer does one of two things: sends a WhatsApp message and waits, or leaves. Every unanswered question is a reason to leave.
Photos that replace the hand
- Several angles, including the back and a close-up of the fabric, finish or label.
- One photo that shows scale: worn by a person, held in a hand or beside a familiar object.
- The true colour, shot in daylight, with each colour variant photographed separately.
- Images that zoom on a phone without turning blurry.
- Files compressed so the page still loads quickly on mobile data.
Borrowed catalogue pictures cause returns, because the parcel does not match the photo. Your own photos, even taken on a phone near a window, are more believable.
Price and delivery cost in plain view
Show the price near the product name, in rupees for local customers, with any discount shown as the old and new price together. Then answer the next question before it is asked: what will delivery cost, and when will it arrive? A customer who discovers the delivery charge on the last step of checkout feels tricked, even when the charge is fair. State it on the product page, or link to a clear list of charges by city.
If you offer cash on delivery, say so beside the buy button. For many buyers it is the detail that decides whether they order.
Sizes, variants and stock
Size is a common reason clothing comes back. A size chart with measurements, plus a note on fit, does more than any returns policy. Each variant should be selectable with a tap, should change the photo, and should show its own stock. An honest out-of-stock label is better than an order you have to cancel by phone the next day. If the store shares stock with a shop counter, the two must read the same figure; inventory management software explains how that figure is kept accurate.
The product page checklist
| Element | What the shopper wants to know | How to show it |
|---|---|---|
| Name and price | What is it, and what does it cost? | A plain name with the price at the top, and any discount shown clearly |
| Photos | What does it really look like? | Several angles, true colour, zoom, and one for scale |
| Variants | Does it come in my size or colour? | Tappable options that update the photo, price and stock |
| Size guide | Will it fit? | Measurements in a chart, with a fit note |
| Stock | Can I get it now? | In stock, low stock or out of stock, for each variant |
| Delivery | What will it cost, and when will it come? | The charge and the usual delivery time, stated before checkout |
| Payment | How can I pay? | Cash on delivery, wallet, card or transfer, listed near the button |
| Returns | What if it is wrong? | The exchange or return rule in two lines, with a link to the full policy |
| Description | What is it made of, and how do I look after it? | Material, dimensions, what is in the box, and care |
| Trust | Is this shop real? | Reviews from real buyers, a phone or WhatsApp number, a business address |
| Buy button | What do I do next? | One clear button, visible on a phone without hunting |
Returns and trust
A first-time buyer is taking a risk on you. Reduce it openly. Put the return or exchange rule on the product page in plain words: what can come back, within what period, and who pays the courier. Show reviews only from people who bought, and leave the ordinary ones in; a page of perfect praise reads as invented. A visible phone number, a WhatsApp link and a physical address tell the customer there is someone to call if the parcel goes wrong.
Checkout on a phone
- Guest checkout: do not force an account before the first order.
- Few fields: name, phone, address and city. Ask for the rest later.
- The right keyboard for each field, so the phone field opens the number pad.
- The order total, including delivery, visible before the final tap.
- A confirmation screen, and a message or email with the order number.
- Buttons large enough for a thumb, with no pop-up covering them.
Test it yourself. Place an order on your own store from a phone on mobile data, start to finish, once a month. Whatever annoys you is annoying your customers.
Where to start if your pages are thin
Do not rewrite the whole catalogue. Open your analytics, find the products that get the most visits, and bring those pages up to the checklist first. Then make the same fields part of adding any new product, so the standard holds. Speed belongs on the same list; see website speed and sales.
The checklist applies on any platform, whether you use Shopify, WooCommerce or a custom store. When you sell abroad, the global ecommerce checklist adds currency and duties. Operix builds stores as part of web development; RAAH Fits, an online store for a Karachi streetwear brand, is one of them. Book a call if you would like your product pages reviewed.
Questions people ask
What should a product page include?
Clear photos, the price, delivery cost and time, variants and sizes, stock status, payment methods, the returns rule, a useful description and a visible buy button. Reviews and contact details add trust.
How many photos does a product need?
Enough to answer what a customer would check in a shop: front, back, a close-up and one that shows scale. Each colour should have its own photo.
Should delivery charges be shown on the product page?
Yes. Showing the charge early avoids the surprise at checkout that makes people abandon an order. If charges vary by city, say so and link to the list.
Do reviews matter on a product page?
They help first-time buyers trust a shop they have never used. Show reviews only from real customers, and do not hide the ordinary ones.
Why do customers leave at checkout?
Usually because of a surprise or an obstacle: an unexpected charge, a forced account, too many fields or a page that loads slowly on a phone. Placing a test order yourself finds most of them.
